China Marketing
Chinese Social Platforms and Promotion
Xiao Hong Shu
As a Xiaohongshu is a popular consumer word-of-mouth platform in the Mainland in recent years. The users of Xiaohongshu are both consumers and sharers. They share product experiences on the platform through soft texts, thereby influencing consumers' purchasing decisions. Customers can promote brands, products and offers through Xiaohongshu KOLs and amateurs, and include promotional soft articles on different relevant keywords so that fans can search for relevant customer word-of-mouth articles when they conduct related searches on the Xiaohongshu search bar , Keyword direction suggestion: XXX
TikTok/Kaishou
Products can be displayed more intuitively in the form of TikTok/Kaishou KOL or amateur video. Introduce product functional advantages and user experience, and use mobile phone display or oral broadcast and subtitle display to emphasize product preferential information and promote products. Many users have used Douyin links to promote sales, and product links have increased dramatically from 2.03 million in November 2019 to 7.38 million. In addition to short videos, TikTok Live is also a common platform for merchants to bring goods, with sales accounting for about 70% of the entire TikTok.
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Weibo is a well-known social platform in China that provides blog-style services that allow different users to share personal experiences and has more than 431 million monthly active users and 190 million daily active users. It is an effective tool for brands to interact with Chinese consumers. Bring more efficient advertising effects to customers.
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